When Controversy Sells: Do Provocative Guests Boost or Damage Sports Shows?
BroadcastRatingsAnalysis

When Controversy Sells: Do Provocative Guests Boost or Damage Sports Shows?

sspotsnews
2026-02-03
9 min read
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Controversial guests boost short-term viewership but often erode brand trust—here's a data-driven framework for sports shows in 2026.

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2026-02-03T19:00:00.022Z